Hi there! So now its about me. Well, for 20 years i have been working and learning to be a better designer and advertising guy. I started on a offline world, lots and lots of prints, major craft and dedication to applied arts and ideias. A saw the world becoming digital, than phygital. And i keep up with this race, always learning to catch the next wave. We seek forms to impact and entertain in small spaces, 1:1, 5:4 , stories, really fast contents. The hole industry is in a battle for the consumer's attention. In a complex cluster culture, we seek for the people's consideration and plunge ourselves in "data-ocean", collecting all the precious information that we can to become more relevant as possible for our audience... not target, audience. And we shape the brands as persons. With carisma, opinion, humor, beliefs and most important of all – Empathy. Interesting and creative advertising.
I believe in advertainment, since long time ago. But now is the moment to live and execute this dream. Music, art, fashion, cross-channel, short films, animation, games... A little bit of these in this Martech emerging wave to came. And i wanna be on it!
I started as a designer and typographer, in Minas Gerais state. Moved to advertising and several years later, i moved to São Paulo as a senior Art Director. In some of those agencies i was a creative director as well. I just love to craft creative stuff with a motivated team... And i know how to motivate a team. But i'm no so good with excel sheets, not super organized too. But a endless source of good mood and a contagions positivity: if we work together and help each other, working light, fun and focused – we will do it!
Seeking for AD, ACD or CD roles... But if you have an illustration job... bring it on!
Places i have worked:
Minas Gerais
In Foco Design • New 360 • Tom • Dezoito • Casasanto (co-founder)
São Paulo
Fess N'Kobi • Sunset (DC) • Rapp (DC) • Dm9DDB (sr. AD) • Fbiz (sr. AD / DC)
Bferraz (DC) • Heads (DC)
Brands i have worked for:
Jeep, Fiat, McDonald`s, Pepsi, Ambev, Lipton, Itaú, Nike, O Boticario, Arcelor Mittal, Cachaça 51, Even Real State, Gerdau, Banco BMG, Elma Chips, Gallo, FDC, Fusion Energy Drink, Original (Beer), Serramalte, Popeyes, J&J, Wallmart e Nestlé.
Recognitions
29 In books at Clube de Criação of Minas Gerais
1 Grand Prix • 2 golds • 2 Silvers • 3 bronzes
11 In books at Clube de Criação of São Paulo
1 Green Star • 2 silver • 2 bronzes
5th Art Director (Brazil) / 8th (worldwide) at Luzers Archive 2018 Rank
1 gold and one silver medals at ABIGRAF
2 silver • 1 bronze at ABEMD
2 Bronzes and 8 shortlists at WAVE Festival
1 bronze • 1 silver at El OJO
1 Silver at Lusófonos Awards
1 Silver at the Ciclope Festival
1 Wooden Pencil at D&AD
3x bronze at LIA Awards
1 Glass Star at AD Stars
2x shortlisted in Cannes
11x BEST DAD EVER at João Puig Awards